BMW, as with other luxury automakers, uses its flagship sedan as a rolling showcase of new, often weird features that are fresh out of the R&D lab. Not only is the new 7 — which starts at $81,300 and can climb north of $130,000 — no exception to this rule, but I think BMW has actually doubled down on it: there's more ridiculous stuff happening in and around this vehicle than anything else I've driven (excluding, perhaps, the Mercedes-Benz F 015, which is as far from production as a concept car can possibly be). BMW offers its so-called Display Key on this car as a $250 option, which debuted on the i8, but this is the first time it's being made available on a mass-market car (insomuch than you can call the 7 a "mass-market car").
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[New post] Driving BMW’s 2016 7 Series: the $81,300 contradiction
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