Google's already got a plan in motion for taking on Apple's iBeacon technology, which helps developers offer notifications and other alerts specific to your precise location — beyond what Wi-Fi or GPS can do alone. The feature, designed to work inside Google Maps, would've been called Google Here and was slated to launch with some big-name partners including Starbucks. Google Here would know when to send the notification via Google Maps and beacons placed in the stores of participating partners.
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[New post] Google reportedly kills plan to let retailers send notifications in Maps
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