[New post] YouTube to provide viewability of ads to advertisers: FT

sskarthik posted: "(Reuters) - Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers in response to advertiser complaints, according to the Financial Times. The online story, which " Respond to this post by replying above this line New post on SKarthik.info YouTube to provide viewability of ads to advertisers: FT by sskarthik (Reuters) - Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers in response to advertiser complaints, according to the Financial Times. The online story, which cited unnamed people familiar with YouTube's plans, said the company plans to allow third-party verification groups to insert code on its website, which would let them collect data on the position and context of ads. The plan is a response to complaints from advertisers, including Unilever and Kellogg Co, according to the story. Read more... sskarthik | September 7, 2015 at 1:10 am | Categories: Computers and Internet | URL: http://wp.me/p1eKZE-3iEh Comment    See all comments Unsubscribe to no longer receive posts from SKarthik.info. Change your email settings at Manage Subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://sskarthik.wordpress.com/2015/09/07/youtube-to-provide-viewability-of-ads-to-advertisers-ft/ Thanks for flying with WordPress.com